🧥 E-commerce Campaign: JM Fashion Style (Black Friday) This piece is a high-end promotional banner designed for JM Fashion Style, specifically created for a “Zwarte Vrijdag” (Black Friday) sales event targeting the Dutch-speaking market. Key Design Elements & Analysis: Lifestyle & Aesthetic: The design uses a “lifestyle” approach by placing the model in a sophisticated, […]
🧥 E-commerce Campaign: JM Fashion Style (Black Friday)
This piece is a high-end promotional banner designed for JM Fashion Style, specifically created for a “Zwarte Vrijdag” (Black Friday) sales event targeting the Dutch-speaking market.
Key Design Elements & Analysis:
Lifestyle & Aesthetic: The design uses a “lifestyle” approach by placing the model in a sophisticated, modern living room setting. This context elevates the brand from basic e-commerce to a premium lifestyle label.
Visual Hierarchy:
The Model: The central figure in a high-shine olive bomber jacket immediately draws the eye, showcasing the product quality.
The Offer: The “20% KORTING” (20% Discount) is the largest text element, ensuring the value proposition is the first thing the viewer reads.
The Event: “ZWARTE VRIJDAG Sale” is layered with a stylish pink script font for “Sale,” adding a touch of fashion-forward flair.
Color Palette: A sophisticated mix of olive green and neutral grays from the photography is punctuated by a vibrant magenta/pink. This pink is used strategically in the logo, the word “Sale,” the discount percentage, and the CTA button to create a cohesive brand identity and guide the user toward the purchase.
Typography: The design utilizes a clean, bold sans-serif for “ZWARTE VRIJDAG” and “KORTING” to convey urgency and impact, contrasted with a elegant script for “Sale” to maintain a fashionable feel.
Call-to-Action (CTA): The “SHOP NU” (Shop Now) button is placed prominently at the bottom, using the brand’s signature pink to ensure high visibility and drive clicks.
Portfolio Description (Summary):
A premium digital advertisement designed for JM Fashion Style’s Black Friday campaign. The layout merges high-quality lifestyle photography with bold promotional typography to create a sense of exclusivity and urgency. By utilizing a sophisticated neutral palette with strategic pops of magenta, the design effectively captures the “premium fashion” brand voice while clearly communicating a 20% discount offer to the Dutch market.
