Google Ads Project 2

Google Ads Project 2
roject: Comfy Sleep UK Google Ad Campaign (2025)
Overview

The Comfy Sleep UK Google Ad Campaign was a data-driven digital marketing project launched to strengthen the online presence of Comfy Sleep UK, a premium bedding and mattress retailer. The campaign targeted comfort-focused consumers across the United Kingdom through highly optimized Google Ads, focusing on search and display network strategies.

Campaign Goals

Increase Sales Conversions: Drive mattress and bedding purchases through direct online ads.

Expand Brand Awareness: Boost impressions and visibility for “Comfy Sleep” across competitive UK bedding markets.

Enhance Ad Efficiency: Optimize ad spend and improve conversion rates with data-backed insights.

Performance Summary
January 2025

Clicks: 4.3K

Conversions: 17.5

Impressions: 218K

Cost: £1.03K

February 2025

Clicks: 3.37K

Conversions: 722.5

Impressions: 167K

Cost: £1.58K

All-Time (May 2022 – Feb 2025)

Clicks: 48.9K

Conversions: 6.3K

Conversion Value: 124K

Cost: £16.6K

The February results showed a significant improvement in conversion performance, highlighting effective campaign adjustments and refined targeting strategies.

Key Strategies Implemented

High-Intent Keyword Targeting: Focused on terms such as “memory foam mattress UK,” “orthopedic mattress,” and “luxury bedding.”

Ad Copy Optimization: Emphasized comfort, durability, and promotional offers (e.g., free delivery, discounts).

A/B Testing: Conducted experiments on ad creatives and landing page design to maximize CTR and conversion rates.

Geo-Targeting & Scheduling: Ads were optimized for peak hours and high-converting UK cities like London, Manchester, and Birmingham.

Outcome

The Comfy Sleep UK campaign achieved outstanding visibility and strong conversion metrics. The data revealed growing engagement trends across both search and display channels, delivering excellent ROI while setting a new benchmark for digital performance within the retail bedding industry.