Google Ads Project 3

Project: Lite Regal Services UK – Google Ad Campaign (2024)
Overview

The Lite Regal Services UK Google Ad Campaign was a long-term paid advertising project aimed at promoting higher education and professional courses offered by Lite Regal across the United Kingdom. Running from May 2016 to April 2024, the campaign focused on driving awareness, engagement, and enrollments through strategically optimized Google Ads targeting both domestic and international students.

Campaign Goals

Increase Student Enquiries: Drive qualified leads for Lite Regal’s academic and summer programs.

Enhance Brand Visibility: Improve impressions and search visibility across UK and international education markets.

Optimize Ad Spend: Maintain low average CPC while maximizing conversion efficiency and cost control.

Performance Summary

Clicks: 246K

Impressions: 12.8M

Average CPC: £0.41

Total Cost: £101K

The campaign recorded strong engagement throughout its duration, with particularly high performance during enrollment seasons (Q2–Q4 annually). Efficient budget allocation and keyword refinement ensured sustainable cost levels across the eight-year span.

Key Strategies Implemented

Comprehensive Keyword Targeting: Focused on education-related search queries such as “UK summer courses,” “A-level tutoring,” and “university foundation programs.”

Ad Scheduling Optimization: Prioritized ads during key academic periods and international recruitment cycles.

Audience Segmentation: Used remarketing and demographic targeting to reach prospective students and parents.

Performance Tracking & Analytics: Employed continuous bid adjustments and A/B testing to enhance CTR and reduce CPC.

Outcome

The Lite Regal Services UK Google Ad Campaign achieved excellent long-term results, generating millions of impressions and hundreds of thousands of website visits. The brand’s consistent online presence and ad optimization significantly boosted awareness and student conversion potential, helping Lite Regal strengthen its position in the UK education market.